Magento vs OpenCart - Who is the best ecommerce solution 2013?

Today, the importance and the growing popularity of e-commerce are obvious. It is not surprising that more companies are moving online where they can reach new customers.

Selecting a platform that you will use for your online store is an important decision. If you are looking for a good solution that will help you sell products on the Internet, this article is for you.

The choice of an appropriate eCommerce platform is the first step on your path to success. It is essential to choose a platform with the necessary characteristics, a platform that will help you manage a successful online store. So, this decision must be made carefully.

Most e-commerce solutions provide a basis to start. This includes models of customizable websites, a basket of integrated purchasing, search engine optimization (SEO), email marketing, inventory management and analysis. To find the best solution for your business, you need to understand what is most important to you. Once you have the list of features you need, look for a platform that can provide the tools and services to meet your business objectives.

Here we take a look at the best available platforms. I hope this overview will guide you in the right direction.

Magento - the solution for those who think big

Magento is the leader solution (in competition with Prestashop on the number of installed boutiques). It has a very large community that develops many extensions to improve the effectiveness of its site.

Budget creation of a Magento store is at least $15000 to qualify for a shop and effective.

Highlighted Features

• Automatic detection of mobile browsers
• The ability to assign level models of the category and product
• Multiple images with zoom
• A payment page
• Cross-selling, up-sell and related items
• Flexible coupons
• The Control multiple websites and stores from one Administration Panel
• Integration with Google Analytics and Website Optimizer

OpenCart - the solution rises

Opencart is a young e-commerce solution. This CMS is for schemers who have knowledge in development. The community that sustains this solution is still quite small it seems that it tends to grow rapidly.

Budget level, it is possible to shop for just a few usd but from a few hours to encode.

Highlighted Features

• The template system
• Automatic image resizing
• Unlimited pages of information
• Multi-store capabilities
• Guest checkout
• Computing the shipping weight
• Modular system that allows users to easily extend the functionality to their needs

In conclusion, we can say that Magento is suitable for large stores. However, it requires bigger effort to get familiar. On the other hand, with OpenCart, is quite suitable for smaller enterprises.