Checklist: a successful product to optimize conversion rates

What are the deciding factors when buying online? How to better promote your products and increase your conversion rate?

We will answer these questions in this article in the form of practical advice for your product descriptions.

Online Shopping: the importance of personal assistance

According to a recent study on LivePerson expectations of online shoppers worldwide, 56% of online shoppers admit leaving the page of a product if its description is not sufficient. It is therefore important to consider this aspect when planning the launch of your products.

Tips for your product description

• Sobriety: go straight to the point. Avoid long sentences; express yourself in a simple and relevant. Few people linger too much on the description of a product.
• Clarity: present the most significant features of your product as a list. Your client must be able to understand what it is in a wink.
• Originality: Be sure to provide a unique description, put the special value of the product and speak directly to your customers. You have to sell the product but also the experience that accompanies it.
• Emotions like a great story, your product description to arouse emotions. Through positive associations of ideas, your customers will keep in memory products and then seek again that positive feeling.
• Choice of colors: the colors have a strong psychological power of impregnation. The choice of color depends on your description of the proposed product, your graphic and your target group.
• Display: pictures say more than words. Present thumbnails. Most users are unaware of the product without image. More you offer declined in different sizes client’s images, more you facilitate their decision-making, and in the best cases, the purchase of your product.
• Personal contact: cross selling. Automatically display other types of products as well as customized to entice your customers to buy more recommendations.
• Hyperlinks: insert links to accessories and manufacturers of the products offered. Anticipate the questions your customers.
• Value-added offer downloading documentation, manuals or brochures on the products. Your customers will appreciate the benefit and will recommend.
• Interaction: Give your customers the opportunity to express their views and communicate with them. If your clients have any questions, they should be able to get answers as quickly as possible.
• Warranty: offer guarantees to your customers by providing them quality labels, certificates and references as positive evaluations of experts and other customers.
• Copyright: when using external content, it is recommended to contact the rights holders and ask their permission to use. Otherwise, you may have to pay a fine and your reputation will suffer irreparably.

Legal aspects to consider

• Veracity of the data: avoid erroneous concerning the characteristics of the product data. You are obliged to inform the correct data and not disguise anything.
• Copyright and trademark law: use only authorized pictures and be careful when citing brand names. You cannot turn the reputation of a brand to your advantage.
• Back obligation and environmental tax: the sale of appliances means specific legislation such as the obligation of recovery from the old device or environmental taxes. Be sure to inquire.
• Labeling requirement: According to the regulation on the labeling of textile products, you are required to specify precisely the composition of the product.
• Packaging regulations: Each trader is responsible for packaging waste it produces and must have a system for handling waste.
• Regulation batteries: the consumer must be aware of the meaning of different symbols used and the ability to refer to a collection point.
• CE: Be careful when using the "CE" in advertising. This symbol indicates that the product complies with European legislation.
• Protection of minors: be sure to comply with the obligations relating to the sale of restricted products and use a system for verifying the age of users.

Summary

With a successful product, you put all the chances on your side for a visitor to your site enters into a sale. However, this requires a complete upstream and meticulous preparation. To retain your customer, it is important to know your target group, gather technical requirements, comply with a time of preparation and limited sending and provide professional customer service.