The colors of a website play a significant role in the subconscious of users since they convey different feelings, impressions. When creating your website, it is advisable to pay special attention to this parameter. To guide you in your choice, here are the results of a study on the significance of color and a graph showing the use of the latter by the most successful e-tailers.
Study Trinity Advise on the meaning of colors
The team of consultants, writers Trinity Advise published a dossier on the meaning of colors in E-Marketing and Web Usability in January 2011. Their study has several aspects: the meaning and the choice of colors, multi-cultural approach and religious as well as combinations and contrasts. An overview of the results of their study on the meaning of colors:
Color
|
Meaning
|
|---|---|
| Red | Love, passion, heat, anger, emergency |
| Orange | Dynamism, optimism, creativity, joy |
| Yellow | Joy, hope, creativity, wealth, lie |
| Green | Balance, safety, confidence, ecology |
| Blue | Serenity, serious, dream, melancholy |
| Violet | Discretion, intelligence, friendship, eccentricity |
| Black | Mystery, simplicity, luxury, dark |
| Gray | Neutrality, respect, discipline, monotony |
| White | Purity, innocence, cleanliness, vacuum |
| Brown | Calm, philosophy, earth, neutral |
Our advice: each site has its peculiarities and different objectives. We invite you to ask yourself the following questions before you start: do I want to do my reflected seriously, my calm and show the variety of products listed on my site? My goal is to attract it by all means the attention of users on my unbeatable prices? The most important in this step is not only to rely on theories but also on the preferences of YOUR customers.
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