1) Presentation of Lengow
Founded in 2009 by Jérémie Peiro and Mickaël Froger, Lengow is an innovative solution that enables online retailers to quickly and simply distribute their products on all distribution media catalogs: marketplaces, comparison, affiliation platforms, retargeting, sponsored links and blogs, or social networks, etc... However, Lengow constantly developing new tools to go beyond the management of e-commerce campaigns. Lengow TagCapsule has created such an innovative tracker that encapsulates dozens of others to lighten the weight of the pages. The objective of these new features remains unchanged: to enable e-merchants to take control of their profitability, measure and especially to improve over time.Lengow now has 55 employees, 2500 e-commerce shops (including LaRedoute, RueDuCommerce Fnac.com, Quicksilver, Office Depot, Castorama, etc.) and more than 1100 broadcast partners worldwide. Lengow is available in 18 countries.
2) What are the most of your solution?
Lengow offers commercial sites a web interface to centralize, optimize and control the distribution of their product catalog. These three aspects are essential for:- Optimize SEO by adapting its flow to the specificities of each diffuser
- Save time by centralizing management in a single interface
- Measure the profitability of each product on each support broadcast
- Reduplicate effective sales.
3) What are the technical requirements to use it?
Lengow addresses Traffic Managers and Marketing Managers / Ecommerce Lengow but has been designed to simplify your life, so to be easy to use! Users do not need technical skills Lengow also supports all types of formats product catalogs: XML, TXT, CSV, etc...In addition, support tools are set up to help: a periodically updated Wiki, online training and ultra-responsive customer support! There are even certification programs, called "Lengow Academy", offering specific training: price comparison, market places, affiliations and social networks.
4) Now why a merchant should use this solution? A merchant managing its cash only is it a disadvantage?
A merchant can obviously manage its cash only if it has the necessary technical skills. The problem is not the ability but the time he has to devote to this task ... In practice, e-trader will spend a lot of time to adapt, update and send their product catalog. During intense periods (sales, back to school, Christmas), optimization of product specifications for each broadcaster can simply work full time! However, it has many other things to deal with. A solution as Lengow allows him to overcome all these constraints winning a lot of time, so money!In addition to spare him the technical side, the team will advise him Lengow broadcasters to use, and help to improve its performance with practical solutions.
5) We note that some merchants use managers without really optimize. What (s) board (s) would you give them so that they make good use?
These merchants are cannot be present on the right distribution media or are not aware of the benefits of optimizing their product listings. Through regular and advice made innovations, Lengow pushes merchants to maximize their cash to achieve the best possible performance.Two examples:
- Price Watch is a tool designed by Lengow to monitor the price of products sold by competitors and indicate directly Lengow. The merchant can then act on the stream according to this indicator, for example: "Lowering the price of product X by 20% if I am the most expensive of all my competitors."
- The Lengow technical support and commercial team with their clients. With their expertise, they can advise merchants on the most suited to their problems and help optimize media campaigns.
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