Create a climate of trust in e-commerce: quality labels

In our article on the importance of e-reputation, we have explained to you the interest that represents the opinion of your customers to your online store. Indeed, 70% of users admit to being sensitive to customer opinion. That said, another more general criterion seems to be gaining more and more importance in the eyes of potential buyers. It is trust. Indeed, studies have shown that this criterion gradually climbed the ladder of triggers purchases. In addition, this is where the various quality labels offer a significant interest. If you have quality labels and customers think, your chances of winning new customers will also increase. In this paper, we present a selection of the most recognized quality labels, their meaning and the selection criteria for a conversion rate revised upward and greater turnover.

What type of shop will take advantage of a quality?

According to a study by Trusted Shops, 46% of respondents consider quality labels as a very important aspect of an online store. In addition, the criteria of safety and trust are among the most relevant in the eyes of consumers e-criteria. The price is not the only important factor in the purchase decision, it is important to consider other criteria mentioned above when you put products online. This is particularly significant to reassure a new customer, ensure his loyalty, provide and enhance expensive products or sell abroad.

What are the tangible benefits of quality labels for my shop?

• SEO: quality labels improve your visibility on Google and opportunities to appear in search results in comparison with a free quality labels shop: a clear competitive advantage.
• Increased revenue: through increased confidence of your customers regarding your store, you will be able to advance your conversion rate and thereby your sales.

What quality label fits best for me?

Before you decide to institute a guarantee of a quality label, check what the criteria that best match your shop are.

• Cost & validity: for certification, it is sometimes necessary to pay expenses related to the procedure. In addition, some quality labels have only limited validity. In this case, it will provide the board the necessary checks to benefit from this new label. It is also important to consider your area, type of supply and your customers.
• International Reference: active online traders at European and global level should take into account the international dimension of quality labels and legitimacy to the extent that no EU quality label still exists.
• Communicate to its target group: it is important to analyze the target group to know what kind of quality label, which test and what type of evaluation are relevant to him.

Summary

Quality labels are an important benchmark that can win the trust of your customers and increase your conversion rate. The label corresponding quality for you depends mainly on your shop and factors that we have indicated above. Obtaining a quality label could cost it would be better calculated before starting the proceedings, especially when you are a small entrepreneur. A free alternative to quality labels is consumer reviews for which we have already described the positive effects in a previous post.